via mashable.com
The DIY retailer has partnered with Scanbuy to include the codes in store, in print ads and signage. The codes, when activated, will let shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides and give them the ability to buy items online. When activated outside the store, the codes will also let consumers make purchases through their mobile device with a “buy button.” The codes are being introduced this week as part of a print ad featuring Martha Stewart Living kitchens.
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